Canterbury
Canterbury is recognised as the rugby authority, making the best rugby gear in the world and the spirit of the game is etched into the toughness and quality of every Canterbury product. Whether worn by the legendary Springboks or aspiring stars of the future at the home of the game, Rugby School, the soul of Canterbury is rugby and it's unique values.
Few South African's have discovered the incredible Canterbury Off-Field brand, which will have you scrambling for your wallet. What started off as a request from a couple of cool shops for a few of the Canterbury rugby jersey's to be developed into softer/washed down versions of their on-field counterparts, has evolved into an Off-Field collection that includes polo's, tee's, shirts, jackets, pants and a whole host of cool rugby's. All the values held dear on the On-Field kit is incorporated, resulting in great quality, innovation and design built into the Off-Field product.
Brandnew work for Canterbury:
Canal Walk Store Launch
Brief:
Conceptualise and coordinate a launch event which elevates the Canterbury brand and draws a high- profile crowd of rugby players (past and present), affiliates, media and celebrities to the unveiling of the new Canal Walk store.
Brandnew Activities:
Conceptualisation, management, coordination, marketing, invite and RSVP management and a report-back on the event.
For more information on Canterbury, visit www.canterbury.com