Café Caprice
Café Caprice is the jewel in Cape Town’s entertainment crown, and is the hangout of choice for both its local supporters and famous international visitors. Proud of its diverse group of loyal followers and enjoyed by stars of the silver screen, sporting fields and runways, Café Caprice is known to an exclusive crowd as their “second home”.
The original Eat, Drink and Play venue in Cape Town, Caprice is loved for it’s always-good food and cocktail menus, music which gets your foot tapping and special events to ensure that every customer is relaxed and entertained on each visit.
Brandnew work for Caprice:
Marketing
Brief:
Create monthly events to increase customer traffic over winter and during season.
Brandnew Activities:
Conceptualisation, coordination, marketing, promotion, management and report-backs for each activated event.
PR
Brief:
Promote Café Caprice specials and launches, as well as general Cafe Caprice initiatives to relevant media channels both locally and internationally to create maximum awareness and hype, resulting in increased footfall.
Brandnew Activities:
Identification of relevant media partners and channels, dissemination of press releases to applicable mediums and reporting on exposure gained.
Social Media
Managing Café Caprice's Facebook Fan and Profile pages, Website and Twitter Account to ensure that all loyal followers are kept up to date with what's happening at the establishment.
Special Events
Creating tailormade events for various premium brands (Grey Goose, ABSOLUT, Jameson, Jack Daniels, Vawter, Havana Club and Heineken) at Cafe Caprice to increase sales and spoil locals.
For more information on Cafe Caprice, visit www.cafecaprice.co.za, Facebook or Twitter