Teams take to the street on the AMMO Amazing Race

Posted by: Tammy | Category: AMMO in the news

Objective: Devise a launch strategy which ensures that the movers and shakers get in interact with AMMO so that they understand the power it holds, and can onwards promote it.

How: The AMMO Amazing Race

The Logistics

80 of Cape Town's exclusive set were invited to take part in the AMMO Amazing Race - a day of crazy adventure - whereby 20 teams of 4 (complete with team names and outfits) took to the streets on a mission to blow their AMMO at various wiWallet integrated Cape Town hot spots, deciphering clues along the way and recording each successful mission with their phones, and sending them back to base camp.



The Red Hot Humming Birds at Caprice before the race kick-off


The Brave Ones getting their guns ready


Megan, Sam and Tanya - the gorgeous AMMO girls

Clues had to be decoded before contestants knew where they were being lead. Here's where they went:

  • Sea Point Promenade jungle gym for a photo
  • vida Green Point for a cappuccino
  • Moullie Point Putt Putt where 2 members of each team had to Pay-a-friend with AMMO and the other two had to sink a ball
  • Osumo Kloof Street for a smoothie
  • The Company Gardens to take a photo with the albino squirrel, or in the (heavily guarded) fountain 
  • Nando's Upper Long Street for lunch
  • Lion's Head for a photo
  • The Camps Bay Cannons for a photo
  • Primi Piatti Waterfront for a jam jar
  • Cafe Caprice for the after party


Each Zone was marked with a poster which troops had to have their photo with.

Some pics from the day

The AMMO troops then returned to Base Camp at 15:00, just in time to witness the Sharks game whilst sipping on a Grey Goose and Vitamin Water cocktail before kicking it up a gear and enjoying a good old fashion razzle, Caprice style.


Grey Goose and Vitamin Water - Sponsors of the AMMO Amazing Race Afterparty

To view more AMMO Amazing Race photos or find out more about AMMO, click here